You can't miss the marketing campaign for David Fincher's latest picture, but I've noticed that they changed the typeface from a beautifully custom designed, very literary feeling movie title, to a no-thought-put-to-it, Baskerville typeface that looks like it was thrown together in 3 minuutes. WTF!?
See for yourself:
Props on the smaller "F" and the contrast between the skinny "U"s and the "O"s! Fuckin' beautiful.
Meh. See for yourself. The site is littered with Baskerville.
What's next? Australia in Times Roman?
At least they didn't use Trajan.