Just saw The Watchmen (I saw an early screening... NERD!) It was true to the book, but in the end, I think Zach Snyder had a hard time getting all the content into the 2 1/2 hour format. It will be interesting to see how it does at the box office.
On to the typeface... I have a deep fondness for Futura. Sure it's dated, sure it's the old standby for ads in the golden age. But I love it. I was happy to see Snyder and crew, kept the typeface. Here it is in it's condensed version.
It's obvious that Wes Anderson has a similar love for the typeface. As documented here.
Of course, it will always have a substantial link to old school films, too...