Paul over at UniWatch HATES the new Detroit Lions unis. I, however, think they are a HUGE improvement from the previous design. I appreciate the fact that they didn't completely overhaul the design, but gave it a subtle, contemporary look.
Note the new wordmark with custom details to complement the "fierce" Lion logo.
This customization applies to the numeral typography, as well. Check out the swoopes in the corners of the numbers.
C'mon Paul. MUCH better than last year's hideocity.
Typezilla is a project by Los Angeles-based ad agency art director, Marcus Wesson, that takes a critical, and somewhat obsessive, look at the use of typography in the world of visual communication.
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