Monday, January 4, 2010

Avatar and the worst possible font choice. Papyrus

I saw Avatar this weekend. And while the story was decent, the action was amazing and the special effects were mind-blowing, I don't understand why James Cameron chose the single worst typeface ever, Papyrus. Was Comic Sans not loaded in the designers' computer?

He uses it as the main logo

And as subtitles throughout

A mini Twitter revolt has begun, understandably. This film cost gazillions to make. They could've at least dropped some coin on a type designer to create a custom font. Shows how little respect the world of typography gets.

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