Why is it that studios market a film with a killer type treatment and then when it's time for trailers and the actual movie, they resort to boiler plate, status quo boringness?
Case in point, "Brothers". The typeface on top is used in the one-sheets and obviously, the site. Love the disjointed cut style on the bottom.
But the trailer has the old stand-by. Trajan. What gives?
Typezilla is a project by Los Angeles-based ad agency art director, Marcus Wesson, that takes a critical, and somewhat obsessive, look at the use of typography in the world of visual communication.
No comments:
Post a Comment