Inception Typeface = Gotham. How appropriate.

Seeing as Christopher Nolan's last two films dealt with Gotham city's caped crusader, I wonder if it was on purpose, or a happy accident that his following film uses the font named after the flying bat's city. (This is the kind of stuff that keeps me awake at night)



BTW, the film was one of the best I've seen in years. I can't wait to see it again.

So Disappointed - Brothers Typeface

Why is it that studios market a film with a killer type treatment and then when it's time for trailers and the actual movie, they resort to boiler plate, status quo boringness?

Case in point, "Brothers". The typeface on top is used in the one-sheets and obviously, the site. Love the disjointed cut style on the bottom.

But the trailer has the old stand-by. Trajan. What gives?

Kick Ass Zombieland logo

Check out how not all the letters are the same type of neon. Love it. It reminds me of an uber-extreme version of the Picturehouse logo.





And taking some visual cues here





And here

Hancock Loves The Bank Gothic

Battlestar Gallactica, Call of Duty 4: Modern Warfare, The Day After Tomorrow, Dulles Airport signage and now Hancock. Even more interesting is this "modern" typeface was created by Morris Fuller Benton over 70 years ago, way back in 1930. 

Versatile? Check.