




This is amazing work. Designer, Axel Peemoller has created an award-winning way-finding system for the Eureka Tower Carpark in Melbourne. Letters can be read perfectly when standing (driving) in a certain location.










This is both brilliant, and horrifying. It really depends on where it's used. There's a good debate on what is off-limits to corporations. One could argue that we already have planes carrying banners. I personally feel this is a greener version than the skywriters. But I wouldn't want to see a million McDonald's logo on my drive home.