Friday, November 20, 2009

So Disappointed - Brothers Typeface

Why is it that studios market a film with a killer type treatment and then when it's time for trailers and the actual movie, they resort to boiler plate, status quo boringness?

Case in point, "Brothers". The typeface on top is used in the one-sheets and obviously, the site. Love the disjointed cut style on the bottom.

But the trailer has the old stand-by. Trajan. What gives?