Sunday, January 31, 2010

My message in a bottle

I recently took part in a quickie quiz online that asked 8 or so questions about ABC's Lost. I managed to get them right, so they sent me (and 814 others) the below package. A note and a flash drive with a movie clip on it. I was under the assumption that the footage was exclusive, but looking on the ABC website, the clip was there, too. So, I'm guessing the exclusivity was the message, "Nothing's Irreversible." Which sounds a lot like an Adidas tagline.

At any rate, I can't wait for the final season.

By the way, the video on the flash drive was 102 MB. Would've been cool if it was 108. (Nerd Level: Rising...)

Oh, and for the typophiles that follow this blog for typography stuff, the Lost logo looks like a variation on Impact, and the note is illustrated.

Monday, January 25, 2010


Mmmm, I could eat a whole stanza's worth.

I'm curious how the "O", "D", "B", "R", "P" and "Q" cookies handle the counter (empty space inside the stroke). Created by graphic designer, Beverly Hsu.

HT to the magnificent Don Lupo for the find

Monday, January 18, 2010

Interesting Letterhead pieces

A writer friend of mine, Robert Manley found this and thought his AD friends would find it interesting.

One word: yes.

here's the rest here.

Monday, January 4, 2010

Avatar and the worst possible font choice. Papyrus

I saw Avatar this weekend. And while the story was decent, the action was amazing and the special effects were mind-blowing, I don't understand why James Cameron chose the single worst typeface ever, Papyrus. Was Comic Sans not loaded in the designers' computer?

He uses it as the main logo

And as subtitles throughout

A mini Twitter revolt has begun, understandably. This film cost gazillions to make. They could've at least dropped some coin on a type designer to create a custom font. Shows how little respect the world of typography gets.