Sunday, March 29, 2009
Thursday, March 26, 2009
"Vintage" Dharma Initiative ads
Monday, March 16, 2009
Watchmen Opening Titles
http://videolog.uol.com.br/video.php?id=418000
Also a great article over on LetterCult about the designer Corey Holms and the typography (Futura Condensed) of the Watchmen.
Sunday, March 15, 2009
Mutual of Omaha's Wild Kingdom Typography
I noticed that it looked strangely familiar:
Then I realized, that it's highly likely that type designer Ed Benguiat designed the opening titles. I was unable to verify it, so if any one knows, let me know. Here are a couple of other pieces from Ed's type design. Here and here.
Thursday, March 12, 2009
Tuesday, March 10, 2009
Typoholism
From parachutefonts.com
For all of you out there, typography and twitter junkies, when you feel deprived of your regular dose of typographic inspirations, here is Typoholism, your new addiction. The guys responsible for the Read Between the Leading (Aaron Heth and Matt McInerney) have launched a new twitter aggregator for typography posts, tagged under #typoholism. Come and take your free dose!…
Friday, March 6, 2009
Helvetica. From a tube.
Thursday, March 5, 2009
Watchmen and keeping with Futura
On to the typeface... I have a deep fondness for Futura. Sure it's dated, sure it's the old standby for ads in the golden age. But I love it. I was happy to see Snyder and crew, kept the typeface. Here it is in it's condensed version.
It's obvious that Wes Anderson has a similar love for the typeface. As documented here.
Of course, it will always have a substantial link to old school films, too...
Tuesday, March 3, 2009
Simple typefaces aren't always better
The masses have spoken and have shot down one of The Arnell Group's awful designs. Wish the same could be done with the Pepsi logo. Hear him try to explain it, here.
Clean typography can be good in some instances, but in this case, the previous organic-ness of the straw in the orange was simple, beautiful and said exactly what is needed.
From the New York Times:
The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look.
Some of those commenting described the new packaging as “ugly” or “stupid,” and resembling “a generic bargain brand” or a “store brand.”
“Do any of these package-design people actually shop for orange juice?” the writer of one e-mail message asked rhetorically. “Because I do, and the new cartons stink.”
Others described the redesign as making it more difficult to distinguish among the varieties of Tropicana or differentiate Tropicana from other orange juices.
The one thing that IS cool about the new design, is the orange twist-top cap. I'm glad to hear, that it is staying.
Monday, March 2, 2009
Sunday, March 1, 2009
Lasers!
Wow. A LASER FONT.
Created using mirrors and of course, lasers. I love the different "weights" in certain lettering. For instance the "O" is fairly light, while the "D" is blazin'.
Check out their site. Word is they've digitized this. designed by created by Oscar & Ewan