So Disappointed - Brothers Typeface

Why is it that studios market a film with a killer type treatment and then when it's time for trailers and the actual movie, they resort to boiler plate, status quo boringness?

Case in point, "Brothers". The typeface on top is used in the one-sheets and obviously, the site. Love the disjointed cut style on the bottom.

But the trailer has the old stand-by. Trajan. What gives?

Franklin Gothic

HT to Miguel for the find

Kick Ass Zombieland logo

Check out how not all the letters are the same type of neon. Love it. It reminds me of an uber-extreme version of the Picturehouse logo.





And taking some visual cues here





And here

5th Typophile Film Festival Opening Titles

Typophile Film Festival 5 Opening Titles from Brent Barson on Vimeo.

Beautiful handcrafted type treatment trailer by BYU design students and faculty, for the 5th Typophile Film Festival. I love the tactile-ness of the typefaces, and according to the post, everything in the film is real—no CG effects. HT to art director Jennifer Lai for shooting this my way.

Another 3 pixel high typeface

From designer, Ken Perlin: "I wanted to design the smallest screen font that would actually be readable. My design assumes that screen pixels are horizontal striped as RGBRGB, as are most LCD screens these days"

See also smallest typeface.

TypeRadio Podcast

Great idea for serious type nerds. Subscribe via iTunes or check out the site here.

Typeradio from Blocter on Vimeo.

CUSTOM LETTERS at COMIC CON 09

“You wanna take a picture of what?” he asked.

“The letters.”

“The letters?”

“Yes. Some of the lettering.”

“And why is that?”

“Because…I like letters.”

From LetterCult